A US-targeted demand generation campaign helped Evoko to storm the highly competitive US market with its sleek & smart solutions for the modern workplace
The Brief
Evoko needed to boost awareness & demand gen in the US, following the release of a new room booking solution.
Evoko tasked Say to develop a campaign that would make Evoko Liso stand out in the highly competitive US market.
Solution
Say identified two key US workplace trends in which the product would shine: co-working & hot-desking. We developed dedicated landing pages & case studies to take the target audience on a journey from awareness to interest & consideration.
The content was promoted via Google Search & Display ads with an inbound traffic campaign & a retargeting campaign focusing on case studies & best practice learning.
The use of dynamic ads, A/B testing of messages & ongoing optimisation was critical to the continuous increase in performance over the 4-month period.
