An enterprise security brand needed to revamp its content marketing and lead generation strategy to support sales in the UK and US
The Brief
Opsview’s marketing activities were failing to produce quality leads.
The VP of Marketing tasked Say with developing a strategic programme that would propel its lead generation activities to fuel their lead pipeline.
Solution
Say mapped out key industry issues within IT OPS & Network Monitoring & developed topical campaigns to execute on LinkedIn, targeting IT CXOs in the UK & US.
Campaign themes were supported by multiple assets including insight papers, infographics & case studies.
Distributed via highly impactful LinkedIn sponsored updates to decision makers working for large companies in key industries.
