Brexit was a major pre-occupation of Universal Robots’ target audience, leading to unprecedented levels of uncertainty & causing SMEs to put off investment decisions
The Brief
To raise awareness of collaborative robots & their benefits to UK SME manufacturers.
Generate & maintain momentum for the ‘cobot’ conversation.
Solution
Positive & pragmatic messages to emphasise the many ways in which investment in cobots can prepare UK industry for whatever Brexit has in store.
Positioning the technology as the best & most future-proof option, giving industry the confidence to shorten purchasing timelines.
