Innovative AV and analytics system provider MultiTaction needed full support to build the pipeline for its latest solution targeted at enterprise supply chain management
The Brief
MultiTaction’s products go head-to-head with competitive offerings from Microsoft & Google.
The latest product needed to become established in the US market, with just a one-man marketing team.
Say was tasked to devise and implement and end-to-end sales support system
Solution
Say mapped the key issues in modern supply chain management and developed content and messages for a thought leadership campaign.
The campaign was disseminated with by-lines in key publications, blogs and LinkedIn lead generation campaign.
Say provided A/B testing and optimisation throughout the campaign and developed board-ready reports, by performing Lead Verification & Attribution on Pardot
