The issue of female representation on large company boards was catapulted to the top of the business agenda by Lord Davies’ Women on Boards report. RSA prides itself on championing the key issues that affect Life Sciences
The Brief
RSA wanted to create a narrative that it could own, raising its corporate profile & positioning it as a thought-leader on the subject of senior women & boardroom appointments in Life Sciences.
Solution
SAY created a multi-channel thought leadership campaign that allowed RSA to lead with a new perspective, asking whether the life sciences industry is a better place to foster gender equality.
Coverage was achieved in national newspapers, business & recruitment media & life sciences publications.
