So, you’ve kicked off 2025 with a refreshed business plan & sales team eager to hit the ground running. But what’s your strategy to activate marketing & generate the leads needed to fuel your sales team?
Often considered the poor relation, marketing’s value is frequently misunderstood, & insufficient budget provision made for a decent senior hire. This can be particularly challenging if you’re at scale-up stage, where your business might not justify a full-time (FTE) marketing director. Enter your Fractional Chief Marketing Officer (FCMO), offering the expertise you need to set & deliver a winning strategy without the headcount cost
Fractional marketing?is?a flexible, scalable, & cost-effective approach to structuring your marketing function, using an outsourced consultant that delivers a high ROI on the marketing spend.?This model enables you to get just the right slice of just the right marketing skillsets & resources, without?tying up?a finite budget on?full-time positions you likely don’t need.?
Marketing Drives Sales Growth
B2B buyers spend most of their journey interacting with your marketing, not your sales team. With the buyer journey now longer, more convoluted, & almost entirely digital then your marketing effort needs to attract, engage, & nurture prospects through this complex decision process.
What Value Does a Fractional CMO Bring?
A fresh pair of eyes for your business & a sounding board for the senior team. They oversee marketing activities, ensuring they’re properly measured, & work with the team to test new channels & approaches. They will also use the results to optimize your marketing spend for return while hitting your business goals. They can build marketing teams, assess skills gaps, develop & mentor team members – assess agency support & marketing technology needs. They ensure you have the right capabilities to match your growth plans.
What’s Driving Fractional Marketing
Digital transformation demands marketing agility. Rapid technological changes impact every aspect of your business, including customer expectations. Employing marketing strategies grounded in research yet agile enough to adapt to evolving conditions is crucial. A fractional marketing model provides more agility than a fully in-house team.
Staffing an in-house marketing department has become more expensive, especially for scale-ups & SMEs. And with increased employer NI & capital taxes, has now compounded this issue, making a fractional model more cost-effective. Companies with aggressive goals need to scale quickly, & a fractional model allows for flexibility & access to the right specialists as needed.
Better Alignment, Flexibility & Scalability
A fractional model offers more versatility than an in-house team, allowing you to scale your marketing up or down based on market conditions & business needs. Working closely with your sales team your FCMO ensures smooth transitions of potential customers from marketing to sales, nurturing them through their journey & turning prospects into loyal customers.
Finding The Right Fit
Before engaging a fractional leader, outline specific goals & scope of work. Select someone with a track record in your industry & ensure they fit with your culture & can collaborate effectively with your in-house teams.
SAY: Your Strategic Marketing Partner
Our senior marketers blend strategic oversight with tactical execution to boost your KPIs. Facing market differentiation, industry saturation, or regional growth challenges? We build brands, shorten sales cycles, & prepare you for expansion, IPO, sale, or investment. With our experience & fresh perspective, we accelerate your journey to long-term revenue growth—without the executive fees.
