Penned by SAY’S SEO partner Yaser UK, this article outlines why digital PR and SEO are a match made in heaven.
Link building capabilities of PR teams & SEOs underpin the best SEO strategies. They generate high-quality organic backlinks that agree with white hat link building standards. Backlinks boost SEO & the quality of the site & increase non-branded traffic.
PR, link building & SEO complement each other & should always go hand in hand. Businesses that don’t believe in the power of links but are obsessed with a content-only strategy when doing SEO, miss out on some serious perks. As do those chasing links without having developed content of sufficient quality to earn them.
The Perks: how link building & PR help your SEO efforts
Link Juice Boosts your Domain Authority
High-quality backlinks are essential if you want to do SEO right. Links from authoritative domains pass their link juice & traffic onto your site. This increases your Domain Authority which in return increases your site’s ability to rank for competitive keywords.
Link building with a PR agency can have tremendous results. The stories they produce are based on current trends which they then promote to the media. Media publications hold the link juice that you want flowing back to your site.
Enhances Brand Awareness, Trust & Credibility
Links from trustworthy websites act as ‘votes of confidence’ for your brand, positioning it as a credible source of information in your industry. Google really likes that. In a world where the SERPs are cluttered with AI content that has no value or credibility, Google rewards credible sources ‘with votes’ & ranks them highly on SERPs.
Links & PR enhance your brand’s coverage, visibility, & trustworthiness. PR campaigns increase the visibility & recognition of your brand, leading to a rise in branded organic searches & purchases.
Drives Referral Traffic
Building good backlinks is not just about the link juice but also the potential traffic that could come to your site through that link. Users who click these links are highly targeted because they find this source highly relevant & useful. Relevant backlinks like these contribute to conversions & better engagement on your site.
Building links on relevant sites to your services & industry is so important for this reason.
Supports E-E-A-T (Experience, Expertise, Authoritativeness, & Trustworthiness). Google created these guidelines to tackle the increase of AI content, content that could be inaccurate if left entirely to artificial intelligence & unhelpful to the user. Rewarding content that follows E-E-A-T standards ensures that credible sources are at the top of the user’s searches, tackling misinformation & unhelpful content.
Building links to your website aligns with Google’s E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness). High-quality links boost your overall credibility as a source.
The Impact of Backlinks from Reputable Sources
The best SEO strategies are built on strong link-building tactics, and that’s where PR & SEO teams work best together. PR experts know what stories & trends are making waves & how to turn those stories into valuable links. SEOs know how to build the content on these links with SEO in mind, & where to point them to boost a brand’s visibility & authoritativeness. When these two teams collaborate, the results can be powerful.
For instance, SAY delivered a content marketing campaign for Opsview to boost lead generation by creating multiple assets including insight papers, infographics & case studies. We sourced the stories, created the content & the strategy with SEO in mind & produced high-quality PR backlinks for their client.
The results speak for themselves:
- 330+ leads generated in less than 3 months
- 10% conversion rate
SEO in 2025 is all About BRAND
So, to bring attention to & build trust in your brand, the best thing you can do is partner with a PR & Comms agency to start link building.
“In 2025, SEO will pretty solely rely on how well you’re doing as a brand”, comments Yaser, founder of Yaser UK, SAY’s partner SEO consultancy.
“With so much AI-generated content flooding search results, standing out organically is now tougher than ever. To set yourself apart – build yourself a strong brand. Having a recognizable, trusted brand on SERPs earns more authority, making users more likely to click & engage.”
Get on top of your SEO in 2025 & start building your brand with good-quality PR links. Explore how we help companies with PR and Marketing here.
