SEQuaderma’s recently developed skin care range was launching in a very competitive environment and needed an arresting campaign to punch above its weight, command attention and engage with the target audience.
The Challenge:
SEQuaderma wanted a campaign to disrupt the environment and challenge us all to think about our own instant judgements based on appearance, to differentiate its problem skin care range.
Solution:
We developed a comms campaign in partnership with the British Skin Foundation on the theme of not judging others by their appearance, #takeaSEQondlook. We brought it to life by filming a social experiment starring people with skin conditions and unique appearances, which went viral thanks to its positive and disruptive message, delivering high brand visibility.
