Occupational Therapy Week is the annual awareness raising week of The Royal College of Occupational Therapists (RCOT) – the membership organisation for occupational therapists (OTs). Say developed RCOT’s OT Week 2023 campaign – to be called Occupation Matters – to meet members’ need for increasing awareness and understanding of ‘occupation’. But as the geopolitical situation changed the campaign required a rapid rethink.
The social care market was dominated by big third sector players and private insurance companies, and the news agenda was saturated with stories about poor care, bed blocking and government policy.
The social care market was dominated by big third sector players and private insurance companies, and the news agenda was saturated with stories about poor care, bed blocking and government policy.
Alex Stobbs, a 19-year-old classical musician and Cambridge University student with cystic fibrosis, had featured in a BAFTA award-nominated Channel 4 TV documentary that followed his efforts to conduct a performance of Bach’s Magnificat, but wanted to do more to raise awareness of his life-threatening condition.
Camcon Medical, with its unique energy-recycling valve technology, was looking to revolutionise fluid and gas control in the healthcare and life sciences industries.
Say had previously launched Ester-C, a branded form of vitamin C, to the UK public and promoted it to vitamin manufacturers to ensure they included Ester-C in their product formulations.
This acute Foundation Trust wanted to manage and mitigate risk around a historical situation in their surgery department that had the potential to become an issue in the media.
In the UK, 1 in 4 children entering school are overweight or obese. Public health messages and initiatives have so far focused only on ‘what’ foods children are fed, and the Infant & Toddler Forum wanted to increase awareness and shift the obesity prevention conversation to portion sizes.
How do you increase awareness of a hidden condition that is embarrassing to talk about and unlikely to pass the media’s ‘breakfast test’?
The social care market was dominated by big third sector players and private insurance companies, and the news agenda was saturated with stories about poor care, bed blocking and government policy.
This premium brand needed a platform to reframe the conversation around oral health and keep customers engaged.
SEQuaderma’s recently developed skin care range was launching in a very competitive environment and needed an arresting campaign to punch above its weight, command attention and engage with the target audience.