Say was engaged by Genetec, a world-leader in security solutions, to help grow its presence, status & reputation across Europe
The Brief
Following a successful UK PR outreach programme, Say was tasked with mirroring this success in specific European regions, namely the Nordics, France & DACH.
Solution
As the European hub agency, Say built & led a bespoke network of agencies to replicate the PR approach that was delivering results in the UK on a wider scale. In DACH, France & Nordics Say leveraged its Plexus international agency network to on-board its partners. For each territory, Say helped to get the teams up to speed & through continuous management of the agencies, PR cadence in each country was soon generated.
