Award-winning global thought leadership & lead gen
To help network monitoring leader, Gigamon, pivot to hybrid cloud security & ‘deep observability,’ SAY launched a multichannel communications campaign backed by global research
The Brief
Gigamon needed a powerful campaign to highlight hybrid cloud visibility issues, showcase ‘deep observability’ use cases, & prove its necessity for cloud security among IT/security leaders.
Solution
SAY conducted a global survey across 6 regions, tapping into IT & security leaders – CIOs, CISOs & CTOs. Findings pinpointed major hybrid cloud security challenges in 3 regions underscoring the critical importance of deep observability in cloud security.
We orchestrated a powerful multichannel campaign, saturating & enlightening the cloud security market with captivating rich-media assets. Our innovative social-first approach sparked exceptional engagement, generating over 50% of the total traffic to our landing pages.
Bolstered by strategic email marketing, sustained media interest, & influencer collaborations, this campaign played a pivotal role in securing Gigamon’s title as the ‘continued market leader’ in deep observability, awarded by the 650 Group for 2023.
