Repositioning a local energy management company as a national player with a unique point of view
The Brief
To support TEST growth plans SAY was appointed to develop a marketing plan comprising lead generation, content creation & brand repositioning.
TEST wanted to adopt a more national & corporate look & feel to its communications to attract potential investment & new commercial partners.
Solution
Taking a staged approach to TEST’s brand transformation, SAY began with refreshing corporate positioning & brand identity, developing a new corporate deck & website messaging. Thought-provoking assets were created to visualise their unique messages & POV.
SAY delivered issue-driven content that addressed customer challenges for lead gen. Starting with a campaign on SECR, a topical issue at the time, & targeting key prospects with insight papers, case studies, & how-to guides across multiple touchpoints.
This integrated comms approach continues to build TEST’s sales pipeline & support growth.
