This enterprise technology provider needed to understand how to engage the C-suite on social media
The Brief
Heat Software’s (now Ivanti) social media strategy was delivering low traffic to the website & producing poor business value.
Say was tasked to investigate the reasons behind this issue & to develop a strategy that would bring a step change to improve ROI.
Solution
Say evaluated 6 months-worth of the client & its competitors’ social media creating a benchmark for the sector & outlining recommendations for improvements.
As a result, Say planned & implemented successful social media campaigns that visibly increased Heat’s engagement with CxOs who were previously out of reach, & supported sales by generating a lead pipeline.
